Advertising Standards
Advertising Standards, Media Releases, Services
December 15th, 2009
2degrees offers cheapest standard prepay calling. Telecom advertising found to be likely to mislead, and disparaging of 2degrees - ASA rules in 2degrees favour
The New Zealand Advertising Standards Authority (ASA) has ruled in favour of new mobile entrant 2degrees, concerning complaints the company laid against Telecom New Zealand over misleading advertising.
In the advertising Telecom suggested that due to 2degrees’ call rounding policy, prepaid calls on 2degrees’ network may cost more than calls made on Telecom’s One Rate Prepaid plan, and more than customers realised which was unfair.
2degrees Chief Executive Officer, Eric Hertz says…
Tags: 2degrees, Advertising Standards Authority, Eric Hertz, pre-pay, pricing, Telecom
1 Reply
Eric Hertz
Mike Goss
Larrie Moore
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